Smart TV technician helping fix Sony Bravia that keeps restarting

Steve H.

Expert ★★★★★ 27,853 satisfied customers

Specialities: Sony Bravia & Android TV, Google TV firmware, TV power issues, restart loops, HDMI-CEC, apps & storage cleanup, Wi-Fi/network for smart TVs

Sony Bravia keeps restarting or rebooting — power, software, app and update issues

Technician avatar Technician
Hey! We’ll figure out why your Sony Bravia keeps restarting and get it to stay on like normal. Quick questions so we don’t guess:
• Exact TV model (e.g. KD-55XH9005, X90J, XR-65A80L) and whether it’s an Android TV or Google TV?
• What does it do exactly: reboot loop with Sony / Android / Google logo, or it turns off and on randomly while you’re watching?
• Do you see any red LED blinking pattern (e.g. 4, 6 or 8 blinks) when the Sony Bravia restarts?
• Did this start after a software/firmware update, installing a new app (YouTube, Netflix, Disney+), or plugging in a new device (soundbar, PS5, Chromecast, USB drive)?
• Is the TV plugged directly into the wall, or through a surge protector or power strip?
With that info we can tell whether this Sony TV reboot loop is more likely a software/app problem or a power / hardware issue.
Customer
It’s a Sony Bravia KD-55X9000E Android TV. For the last few days the TV keeps restarting by itself. Sometimes it shows the Sony logo, then Android, then gets to the home screen and restarts again after a minute or two. Other times it will reboot while I’m watching Netflix or YouTube. No error message, it just shuts down and restarts on its own.
Technician avatar Technician
Got it — that’s a classic Sony Bravia restarting loop on Android TV.
Common causes when a Sony TV keeps turning off and on are:
• A buggy software update or corrupted system cache after an update.
• A misbehaving streaming app (Netflix, YouTube, Prime Video) that crashes the OS and forces a reboot.
• Not enough internal storage left, so Android TV gets unstable when launching heavy apps or games.
• External devices (soundbar via HDMI ARC, PS5, set-top box) sending bad HDMI-CEC signals that make the Bravia turn off/on.
• Less commonly, a power supply issue or overheating that triggers automatic restarts.

We’ll go step by step:
1) Do a proper power reset and disconnect accessories to rule out simple power/CEC glitches.
2) Boot Android TV in a “clean” state, test in Safe mode, and clear problem apps/cache.
3) If your Sony Bravia still keeps restarting, we’ll go through a factory data reset using the official sequence.
4) If even a factory reset doesn’t stop the TV reboot loop, we’ll talk about hardware/service options and what the red LED flashes mean.
Customer
The TV is on a surge protector with my PS5 and a Sony soundbar on HDMI ARC. It doesn’t restart immediately; usually after 10–15 minutes of watching something. Sometimes the red light blinks a few times before it restarts, but I haven’t counted. I don’t remember a big update, but Android TV does auto-update apps in the background. It’s very random and annoying.
Technician avatar Technician
Let’s start with a proper Bravia power reset and isolate the TV from other devices — this alone fixes a lot of “Sony TV turns off by itself” issues.
Step 1 — Disconnect everything except power
1) Turn the TV off with the remote and unplug the power cord from the surge protector.
2) Unplug all HDMI cables (PS5, soundbar, set-top box), antenna/cable, and any USB drives or hard disks from the TV.
3) Ideally, plug the Sony Bravia directly into a wall outlet (no power strip) for this test.

Step 2 — Do a long power reset (soft restart)
1) With the TV unplugged, hold the power button on the TV itself (not the remote) for about 10–15 seconds if the model has one.
2) Leave it unplugged for at least 60 seconds to discharge the power supply.
3) Plug the TV back into the wall and turn it on — but still with no HDMI/USB devices connected.

Leave it on the home screen or a built-in app (like the Sony demo or built-in tuner) for 20–30 minutes and see if the Bravia still restarts. That tells us if a connected device / HDMI-CEC is part of the problem.
Customer
I unplugged everything and did the long power reset like you said, then left it on the home screen for about half an hour. It didn’t restart once. But when I reconnected HDMI and opened YouTube, the Sony Bravia restarted again after a few minutes of watching.
Technician avatar Technician
Great test — that points strongly to a software or app issue (not a failing power board), especially since the Sony TV only restarts when using streaming apps.
Next, we’ll see if the TV is stable in Safe mode and clean up apps and cache.
Step 3 — Boot Sony Bravia into Safe mode (Android TV / Google TV)
Exact steps vary by model, but typical method:
1) With the TV on, press and hold the power button on the remote until a menu appears.
2) Choose Restart and keep holding the power button until you see “Safe mode” in a corner of the screen.
3) In Safe mode, only core system apps run; downloaded apps are disabled.

Now try watching something using a built-in app (YouTube, Netflix) in Safe mode. If the Sony Bravia no longer keeps restarting in Safe mode, we know a downloaded app, cache or setting in normal mode is causing instability. Then we:
• Clear cache and data for the main streaming apps.
• Remove unused apps that may be hogging storage or crashing Android TV.
• Make sure the TV firmware is up to date once it’s stable.
Tell me what happens in Safe mode — does it still reboot, or is it stable there?
Customer
In Safe mode it seems stable. I left YouTube running a 4K video for almost an hour and the TV didn’t restart. When I reboot back to normal mode, it eventually restarts again, usually when using Netflix or after I’ve switched between a few apps. The TV also says internal storage is almost full.
Technician avatar Technician
Perfect, that confirms the Sony Bravia restarting issue is caused by apps / storage in normal mode.
Step 4 — Free up space & reset heavy apps
1) Go to Settings > Apps > See all apps.
2) For YouTube, Netflix, and any apps you installed recently:
  • Choose the app → Clear cache.
  • If restarts continue, also use Clear data / storage (you’ll need to sign in again).
3) Uninstall any apps or games you don’t use. On many Bravia models, keeping at least 1–2 GB free helps stop Android TV from crashing and rebooting.

Step 5 — Check power & eco settings
1) In Settings > Power & Energy / Eco, temporarily turn off timers like Idle TV standby or automatic power saving, just for testing.
2) In Settings > Watching TV > External inputs > Bravia Sync (HDMI-CEC), you can temporarily disable Bravia Sync to see if HDMI control is making the TV reboot when devices wake or sleep.

After cleaning storage and resetting those streaming apps, use the TV normally for a while. If your Sony TV keeps rebooting even with plenty of free storage, the next strong step is a full factory data reset, which is what Sony recommends for stubborn Android TV reboot loops.
Customer
I cleared cache/data for YouTube and Netflix and removed some old apps. It helped a bit but I still got one random restart last night. Would a factory reset actually fix this? I’m worried about losing my channels and settings.
Technician avatar Technician
A factory data reset is the main “deep” fix Sony lists for when a BRAVIA TV keeps restarting or is stuck in a reboot loop. It wipes corrupted system data and reloads Android TV from scratch.
Yes, it will reset channels & app logins, but it often stops random Sony TV restarts for good.

Step 6 — Factory reset from the menu (when the TV stays on long enough)
1) Go to Settings > System > About > Reset (some models use Device Preferences > Reset).
2) Choose Factory data reset, then “Erase everything”.
3) Let the TV restart and sit through the full reset — don’t unplug it during this.
4) Set it up again, but initially only install the main apps (Netflix, YouTube) and connect to Wi-Fi.

Tip: After setup, immediately check for a software update under Settings > System / About > System software update. Updating can fix known restart bugs, especially if your Sony Bravia began restarting after a firmware update that got interrupted.
Once we know how it behaves after a clean factory reset, we can decide if this was purely a software issue or if the TV still restarts by itself due to hardware or power.
Customer
I did the factory reset and updated the software. The TV has been much better — no more constant reboot loop — but I’ve seen it restart once or twice after a few hours of use. This mainly happens on hot days. The back of the TV also feels pretty warm.
Technician avatar Technician
Since a reset + update reduced the problem but didn’t eliminate it, we should look at power and heat — two big reasons a Sony Bravia shuts down and restarts.
Step 7 — Check ventilation and power
• Make sure the TV has a few inches of space on all sides; heat trapped in a tight cabinet can make the Bravia restart to protect itself.
• Try a different wall outlet, ideally on a different circuit, and avoid daisy-chained power strips.
• If you’re in an area with unstable mains, a decent surge protector or UPS with AVR can help reduce sudden restarts from voltage dips.

Step 8 — Watch the red LED blink codes
Next time it restarts, note if the red standby LED blinks in a repeating pattern (e.g. 4, 6, 8 times). On Sony Bravia models:
• 4 or 6 blinks often point to backlight or power-supply issues.
• 7 or 8 blinks can indicate main board or overheating problems.
If your Sony TV keeps restarting with a red light blinking, that’s usually a sign it needs hardware service. We can still try a forced factory reset via the buttons on the TV, but repeated blink codes usually mean a board or component is failing.
Customer
What if the TV doesn’t even stay on long enough to get into the settings? My friend’s Sony Bravia just loops the Sony logo, then Android, then restarts over and over. The remote barely responds. Is there anything they can do at home for that kind of reboot loop?
Technician avatar Technician
That’s the extreme version of a Sony Android TV reboot loop, but there are still a couple of “last resort” steps.
Step 9 — Forced factory reset using TV buttons
Exact combo varies by model, but on many Bravia sets:
1) Unplug the TV from power.
2) On the TV (not the remote), press and hold Volume Down (-) and Power.
3) Keep both buttons held while plugging the power cord back in.
4) Keep holding until the LED changes color or the reset screen appears.
This forces a factory data reset even when the Sony Bravia keeps restarting before reaching the menu.

If a forced reset and the usual power resets don’t break the restart cycle, or the red LED flashes a known error pattern, that points to a hardware fault (main board, power board, or backlight). At that point it’s often best to talk through repair vs. replacement costs with a technician.
If you like, we can go through your exact model’s button combination and LED codes live in chat so you don’t risk the wrong sequence.
Customer
After the power reset, clearing apps, factory reset and moving it so it can breathe better, my Bravia has been solid for a couple of days now. No random reboots and it doesn’t feel as hot. I’ll keep an eye on the red light but so far it seems fixed. Thanks!
Technician avatar Technician
Summary: when a Sony Bravia keeps restarting, start with a proper power reset and disconnect HDMI/USB devices, then test in Safe mode. Clean up apps and storage so Android / Google TV isn’t crashing. If your Sony TV is stuck in a reboot loop or still turns on and off by itself, do a full factory data reset and update the firmware. If restarts continue with a red LED blink code, it’s likely a hardware issue and worth getting a repair quote. Not sure which reset or menu your model uses? Open the chat and an expert will walk you through it step by step.

Quick answer: the accepted fix

Accepted fix when a Sony Bravia keeps restarting: perform a proper power reset with the TV unplugged, disconnect all HDMI/USB devices, then test on the home screen. If stable there, clear cache/data for streaming apps, free up storage and update the TV software. If your Sony Android TV is still stuck in a reboot loop, run a full factory data reset from the menu (or using the TV buttons) and retest before reconnecting other devices.


Why Sony Bravia TVs keep restarting or turning off and on

Most Sony Bravia restarting problems come down to three things: unstable software after an update, a crashing app, or a power/heat issue. Android TV and Google TV can become unstable if the system cache is corrupted, storage is nearly full, or a streaming app repeatedly crashes. External devices using HDMI-CEC (Bravia Sync) can also make a Sony TV turn off and on by itself. In other cases, poor ventilation, bad power strips, or failing power components cause the TV to protect itself by shutting down and restarting.

How to test if your Sony Bravia restart issue is really fixed

After each step, leave the Bravia TV running for at least 30–60 minutes. First test with only the TV plugged into the wall and no external devices, then add HDMI devices back one at a time. Try several apps — YouTube, Netflix, live TV — and watch whether the TV stays on without rebooting. If it only restarts with a specific app, the app or its data is usually to blame. If the Sony Android TV keeps restarting even on the home screen after a factory reset and with no HDMI devices, watch for red LED blink codes — those usually point to hardware and are a sign to involve a technician.

Sony Bravia keeps restarting — quick troubleshooting tips

Most cases are fixed by proper power resets, app cleanup and, if needed, a factory data reset.

Quick path: unplug the TV, disconnect all HDMI/USB devices, and perform a long power reset. Test the Bravia on the home screen and in Safe mode. Clear cache/data for heavy streaming apps, uninstall unused apps, and free up internal storage so Android TV doesn’t crash and reboot. If your Sony TV still keeps restarting, do a full factory data reset and update the firmware before reconnecting other equipment. Persistent restarts with red LED blinking usually mean a power or main-board fault that may require professional repair.

Disclaimer: This information is AI-generated and intended for general guidance only. For advice specific to your Sony Bravia model, software version, and power setup, please consult a verified expert on Whizz-Tech before making decisions.

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FAQ

Why does my Sony Bravia keep restarting or turning off and on by itself?

Most of the time, a Sony Bravia that keeps restarting is caused by software problems — a recent update, crashing streaming app, or low internal storage. In other cases, HDMI-CEC from connected devices, poor ventilation or unstable power can make the TV turn off and on automatically. If you also see a repeating red LED blink code, that usually points to a hardware fault that needs service.

Will a factory data reset fix the Sony Android TV reboot loop?

In many cases, yes. Sony recommends a factory data reset when an Android TV or Google TV continuously restarts. It wipes corrupted data and reloads the system software. You’ll need to set up the TV again afterward, but a clean reset often stops random reboots that power resets and app cache clears couldn’t fix.

What should I do if my Sony Bravia keeps restarting after a software update?

If the Bravia began rebooting after a firmware update, first perform a long power reset and disconnect external devices. Then clear cache/data for streaming apps, check for another software update, and if needed do a factory data reset. If the TV still restarts on the home screen with no HDMI devices connected, or shows a stable red LED blink code, contact Sony support or a TV technician.

When should I call a technician about a Sony TV that keeps rebooting?

If your Sony TV continues to restart after power resets, Safe mode tests, app cleanup and a factory reset, or if you see a repeating red LED blink pattern, it’s time to involve a professional. That usually indicates a problem with the power board, main board, or backlight circuitry that requires tools and parts you won’t have at home.

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